Afinia Label has announced the launch of the X350 digital roll to roll press, which has been designed fill a critical gap in the label printing market.

“At Afinia Label, we’re proud to announce that the culmination of this journey, the X350, is now available to our customers worldwide,” the company states. “This announcement is not just about launching a new product; it’s about offering a solution that combines cost-effectiveness with high performance, something our industry has been eagerly anticipating.”


The X350 represents a way for businesses to access production-level printing capabilities without the investment typically associated with high-end digital presses. With enhancements that push its maximum print speed from 27 m/m to 45 m/m (18 to 30 in/sec), the X350 boasts greater speed.

“We’ve also extended the printhead’s life and introduced ‘Economy’ ink-saving profiles, which promise up to 33% in ink cost reductions,” the company adds. “These improvements mean not just faster but also more cost-efficient operations for businesses of all sizes.”

Afinia Label’s focus has been on real-world applications. From optimizing color print profiles for a variety of media to conducting durability testing that ensures prints withstand moisture, chemicals, and abrasion, the X350 is built to handle the demands of modern production environments.

Plus, the X350’s use of durable and eco-friendly pigment inks reflects Afinia Label’s commitment to sustainability. “We’re not just looking to innovate; we aim to do so in a way that’s mindful of our planet,” the company notes.

With its large 350mm roll width, user-friendly interface, and adaptability to various applications, the X350 has been optimized for the operational workflow.

“As we look forward, we’re excited about the possibilities the X350 opens up for our customers,” the company states. “Efficiency, quality, and environmental responsibility are at the heart of what the X350 offers. We believe that this press is not just our most advanced solution but also our most practical and responsible one yet.”